Anjuum Khanna

  Anjuum Khanna - In 2017, United Airlines learned a hard and expensive lesson in customer experience. The airline lost over $1 billion dollars in value because a passengers’ customer experience went viral on social media. In this digital age, customer experience is more important than ever. With the presence of social media and the consequent ability of a customers’ experience(s) going viral in a matter of minutes, more companies and organizations have recognized that the way a customer feels about their interaction with the brand can make or mar the business. In view of the importance of customer experience, how can you improve this vital aspect of your business? 1. Respond Everyone wants to be heard and appreciated. Your customers are no different. Hence, listening and responding to the concerns of your customers is one of the most important steps in improving your customer’s experience. It might be hard work, but endeavor to respond to all the feedback you get from your custom...

Anjuum Khanna -Customer behavior patterns continue to change. Complicating matters, customer loyalty and lifetime value continue to dip. Folk might wonder why but the answer is that customers simply have several many options before them and desire the best experience. In this scenario, it is imperative to ensure stackability or the loyalty of a customer. I anjuum Khanna , sharing with you some Important key points: 1. Key to innovation The rising demands of the customer could mean that they are looking for ease, comfort, or a wide variety of things. Understanding your customer segmentation and attaching them to the appropriate services is vitally important. The key to innovation is slicing and dicing data to gain a better understanding of your customer and their journey. You have to know which customer base to sell that product to and where that product sells. For instance, while working for a top DTH service provider, we decided to launch a line of products. In collaborated with Niel...