Anjuum Khanna - Integrating Innovation and the Customer Experience
Anjuum Khanna -Customer behavior patterns continue to change. Complicating matters, customer loyalty and lifetime value continue to dip. Folk might wonder why but the answer is that customers simply have several many options before them and desire the best experience. In this scenario, it is imperative to ensure stackability or the loyalty of a customer. I anjuum Khanna , sharing with you some Important key points: 1. Key to innovation The rising demands of the customer could mean that they are looking for ease, comfort, or a wide variety of things. Understanding your customer segmentation and attaching them to the appropriate services is vitally important. The key to innovation is slicing and dicing data to gain a better understanding of your customer and their journey. You have to know which customer base to sell that product to and where that product sells. For instance, while working for a top DTH service provider, we decided to launch a line of products. In collaborated with Niel...